We’re lucky that there is already a great example out there this season: the amazing Spring/Summer 2016 look book by Tutti Rouge! In it, plus size model (but fairly average size woman) Felicity Hayward frolics at beaches, on merry-go-rounds and in various carnival settings. Tutti Rouge brilliantly shot the whole line on a plus size model who represents a common size range, but the campaign works at a deeper level than that.
So many plus size lingerie campaigns are about activism and come off as deadly serious. They’re nice, but they don’t make you want to relax and hang out in their lingerie. These types of campaigns also tend to heavily feature shapewear rather than lingerie. What I love most about this look book is that it has none of those features: Felicity looks happy, like she’s having fun and like she’s comfortable in her own skin – all without one piece of shapewear in sight.
There are lots of brand expansions on the horizon this season, although few size ranges have been released for some of the more exciting ones. Last year saw some unique brands, like Playful Promises take on both full bust and plus size lingerie, but sizing still felt fairly limited. If you are above a G cup or a 36 band, you’re still left out of some of the most interesting expanded indie lingerie lines on the market. Design does become harder once you get into higher cup sizes, but the major lingerie brands have fewer excuses than they used to.
Dottie’s Delights new Soda Shop line was featured last week here, but what you may not know is that Dottie’s Delights regularly includes pieces in her lines that go up to 3X. Lots of indie designers are already catering to plus size customers with little to no fanfare. Instead of just asking for more, I’d love to see bloggers and customers talking about what is already out there (some of it is amazing) and buying from brands that have already put their design budgets into creating inclusive lines with a wide size range.
The bondage trend is pretty overdone at this point, but new full bust and plus size brands seem to be doubling down on it. It’s part of the reason I wasn’t super excited about the new Scantilly releases. Yes, they’re pretty, but it’s not exactly groundbreaking territory for a lingerie brand to explore. Meanwhile artistic pieces at a wide variety of price points continue to be released by smaller brands, but none seem to be available in larger cup sizes or in larger band sizes. Plus size customers are just like standard lingerie customers in the sense that everyone’s taste is different. Releasing new lines that embrace stale trends doesn’t serve the market and doesn’t get anyone excited about buying them.
The data has been in for a long time: what the industry considers plus size is now merely the statistical average size of a fashion consumer. So why are we still being treated as “expanded” or something outside the norm? I’d love to see this be the year where fashion and lingerie companies start to treat women in the 12 to 16 size range as average rather than a minority customer base.
What would you like to see change in the world of lingerie this year? What were your highlights of 2015?